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Ideas for the age ofAI-assisted buying.

Ideas and insights at the intersection of AI, enterprise, and innovation.

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THE BUYER SIGNAL

01What buyers askReal evaluation questions

02What the signal meansContext for complex sales

03What to do nextPractical operating guidance

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Perspectives on generative AI sales

1 perspective on buyer behavior, presales capacity, demonstrations, and AI-assisted selling.

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Generative AI moving beyond messages into a live product demonstration

#generative AI sales #AI sales tools beyond email

Generative AI in Sales: Beyond Email Writing — The Demo Revolution

Everyone's using GenAI to write sales emails. That saves your SDR 20 minutes. AI-powered demos save your SE 20 hours per deal. Here's where the real ROI lives.

Thomas George

·Mar 7, 2026