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Ideas for the age ofAI-assisted buying.

Ideas and insights at the intersection of AI, enterprise, and innovation.

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THE BUYER SIGNAL

01What buyers askReal evaluation questions

02What the signal meansContext for complex sales

03What to do nextPractical operating guidance

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Perspectives on AI agents

1 perspective on buyer behavior, presales capacity, demonstrations, and AI-assisted selling.

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Rigid early agent rules evolving into adaptive modern AI intelligence

#AI agents #AI sales automation

AI Agents: From 1990s Hype to Real Intelligence

AI agents promised to automate tasks in the 1990s but failed due to rigid rule-based systems that couldn't truly understand or adapt. LLMs finally gave agents real intelligence, enabling AI sales automation that doubles conversions.

Marc Ilgen

·Jan 8, 2026